AI Solutions for Smarter Sports & Stadium Management
Leverage real-time analytics, intelligent content control, and audience insights to maximise fan engagement and sponsor value through advanced artificial intelligence.
Live Sports Footage
Real-time video feed analysis
AI Dashboard
AI-Powered Sports Intelligence
Infield Sports' AI Solutions integrate seamlessly with stadium displays, broadcast systems, and sponsorship platforms. Using advanced computer vision, data analytics, and machine learning, we help teams, leagues, and brands make better decisions and deliver richer experiences.
Seamless Ecosystem Integration
Stadium Displays
Broadcast Systems
Sponsorship Platforms
Machine LearningAI Products & Capabilities
AI-powered solutions delivering real-time sponsor analytics, intelligent content playback, and integrated optimization to maximize engagement, compliance, and commercial value.
Real-Time Sponsor Analytics
- Evaluates every 0.2 seconds of match footage with 95%+ accuracy
- Tracks sponsor logos across LED boards, replays, and broadcast feeds
- Generates exposure metrics: appearance, location, size, clutter, continuity
- Live dashboards for real-time brand performance and corrective action
AI-driven analytics platform providing real-time measurement of sponsor visibility, brand impressions, and ROI tracking across stadium and broadcast platforms.
AI-Enabled Content Management
- Dynamic playback control across LED perimeter, sight screens, and ribbon boards
- Pavilion end blackout before bowler run-up (ICC-compliant)
- Fail-safe prestored sponsor creatives to avoid black screens
- Audit logs and proof-of-play for sponsor accountability
Advanced content management system with AI-assisted delivery, ensuring seamless sponsor playback, blackout compliance, and data-driven display control during live events.
Online Content Management Portal
- Centralized inventory dashboard with per-match allocations
- Unified artwork submission and approval
- Smart version control to ensure the right file goes live
- Supplier-neutral workflow across vendors
Sethu connects curated brand content to final playout (LED, broadcast, digital signage) with a unified, scalable portal that brings clarity, speed, and control to matchday advertising.
How It Works
End-to-End AI Workflow
Our AI platform evaluates every 0.2 seconds of match footage with 95%+ accuracy, ensuring real-time sponsor visibility tracking, ICC compliance, and transparent ROI reporting.
Capture
AI scans and records every moment from stadium and broadcast feeds.
- Real-time video feed ingestion across multiple cameras
- Every 0.2 seconds of match footage analysed
- LED perimeter and sight screen monitoring
- Broadcast stream and replay integration
Analyse
System evaluates brand exposure with AI-powered accuracy.
- Logo detection with 95%+ accuracy
- Exposure attributes: appearance, size, location, clutter, continuity
- Real-time visibility and duration measurement
- Automated sponsor performance tracking
Optimise
Adjusts sponsor content dynamically during live play.
- Instant content switching across LED zones
- ICC-compliant blackout and replay-safe overlays
- Context-aware ad placement suggestions
- Maximized sponsor ROI through closed-loop optimization
Report
Delivers transparent post-event analytics and proof-of-play.
- Comprehensive exposure reports for each sponsor
- Audit logs and compliance certification
- ROI dashboards for sponsors and rights holders
- Performance benchmarks and optimization insights
Benefits
Unlock measurable sponsor value, optimize ad performance, and deliver transparent analytics with AI-powered accuracy across every match and venue.
Proven ROI Measurement
AI-driven dashboards and proof-of-play reports deliver transparent sponsor exposure data, ensuring maximum value for every partnership.
Optimized Sponsor Visibility
Granular exposure tracking with 95%+ accuracy and ICC-compliant blackout rules maximize engagement across stadium and broadcast feeds.
Real-Time Insights
Continuous analysis every 0.2 seconds enables corrective action during live play, empowering rights holders with actionable intelligence.
Seamless Platform Integration
Fully interoperable with Infieldsports' LED systems, replay software, and broadcast solutions for end-to-end reliability and efficiency.
Use Cases
MATRA and Brihmanas empower sponsors, teams, and broadcasters with AI-driven accuracy, proof-of-play accountability, and optimized visibility across stadium and broadcast.
For Sponsors
Transparent proof-of-play and ROI accountability
- Real-time exposure dashboards with 95%+ accuracy
- Granular reports on appearance, size, location, clutter, continuity
- Proof-of-play logs ensuring contract compliance
- Optimized brand placement insights to maximize returns
For Teams & Leagues
Maximized commercial value with data-driven control
- Real-time corrective actions during live play
- Data-driven sponsorship pricing and tier justification
- Enhanced sponsor satisfaction and long-term retention
- Strategic insights for upselling premium placements
For Broadcasters
Broadcast-safe integration across every camera angle
- Multi-angle brand tracking with AI detection
- Seamless overlays without moiré effect or flicker
- Exposure analytics tailored for broadcast partners
- Cross-platform measurement for TV, OTT, and replay feeds
Case Study / Example
Real-world AI dashboard showing sponsor logo detection and engagement metrics during a live sports event.
AI Analytics Dashboard - Live Match
Sponsor Logo Detection Heatmap
Real-time Metrics
Exposure Time vs. Brand Engagement
What Our Clients Say
Hear from industry leaders who trust our solutions to power their successand deliver outstanding sports experiences to millions of fans worldwide.
Talk to Our Expert for Installation
Ready to transform your sports venue with advanced technology? Our expert team will guide you through the perfect solution tailored to your needs. Get started with a personalized consultation today.